New Digital Technologies Empower Your Employees to Build Brand Loyalty
We have been exploring Microsoft’s new report, “Reimagining Retail in the Digital Age,” in previous blog posts. Today, we’ll dig deeper into the second key pillar of digital transformation success, “Empower your Employees.”
The basic theme of this section is this: The customer experience either drives shopper loyalty, or it doesn’t. And, it’s the little things that really count. Retailers today are literally paying a high price – to the tune of $68.1 billion each year, according to the report – for missteps when serving customers less tolerant of in-store hassles. One such scenario could be when a store associate is unable to locate an item that’s supposed to be in stock, which erodes away at customer loyalty and worker productivity.
Retailers today must think of their brick-and-mortar stores as a means to ease and enrich the path to purchase, as well as complement their digital channels. As a result, more and more retailers are investing in digital assisted-selling and training solutions to help transform their sales associates into brand ambassadors who are better equipped to connect and engage with shoppers.
Microsoft can help retailers elevate customer service levels with innovative, leading-edge mobile work force technologies that give their sellers access to real-time product, shopper, inventory and order details. These tools help sales associates identify inventory options from any location across the organization to better meet customer demand. In addition, Microsoft’s latest technology enables employees to share information from any device, which unifies a retailer’s digital, in-store and back office operations. The result? A more agile collaboration between different areas of the business that benefits the shopper and the bottom line.
Read more about how Microsoft’s digital technologies can empower your employees by downloading the full report here.
Amicis Solutions is the go-to provider of Microsoft solutions for North American businesses in the Retail and Hospitality industries. Want to learn more? Contact us today.